FirstLink Suicide Prevention Campaign

This integrated campaign was created by FirstLink and Tellwell Story Co. to raise awareness and prevent suicide among three at-risk groups: veterans, LGBTQIA+, and Indigenous communities. The primary deliverables were three short films highlighting individuals from these communities who had either been impacted by suicide or were survivors themselves. Working with a team of creatives to produce the campaign, my role was to conduct the interviews for these films, develop storylines, and write social and email copy to accompany them. My collaborators on this team included Matt Prigge (Lead Video Editor), Emma Maddock (Lead Graphic Designer), and Duncan Williamson (Senior Video Producer).